NFL And DraftKings Announce Historic Partnership

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DraftKings will be the first ever official daily fantasy football partner of the NFL.

The deal includes exclusive partnership of daily fantasy sports with access to official NFL branding and more across all of DraftKings products and platforms. DraftKings and the NFL will also integrate across NFL media properties.

The press release from DraftKings distinctly points out the partnership does not include any promotional rights for sports betting.

This deal is in stark contrast to the NFL’s thoughts a few years back on any type of gambling on the NFL. With the Oakland Raiders move to Las Vegas next season and now this deal with DraftKings, it will be interesting to see where the NFL and sports betting go next.