DraftKings will be the first ever official daily fantasy football partner of the NFL.
Today the @NFL selects @DraftKings as its Official Daily Fantasy Partner. This distinctive deal includes exclusive sponsorship of the daily fantasy sports (DFS) category and more. Full press release included here: https://t.co/lYlupZCmXa pic.twitter.com/8lCfxWlruJ
— DraftKingsNews (@DraftKingsNews) September 26, 2019
The deal includes exclusive partnership of daily fantasy sports with access to official NFL branding and more across all of DraftKings products and platforms. DraftKings and the NFL will also integrate across NFL media properties.
The press release from DraftKings distinctly points out the partnership does not include any promotional rights for sports betting.
This deal is in stark contrast to the NFL’s thoughts a few years back on any type of gambling on the NFL. With the Oakland Raiders move to Las Vegas next season and now this deal with DraftKings, it will be interesting to see where the NFL and sports betting go next.